But yes, that time has come. Introducing The VELVEETA Veltini: the unapologetic, insanely cheesy cocktail that will be available at select BLT Restaurant locations across the country this summer.
But What Is a VELVEETA Martini Exactly?
The VELVEETA Veltini consists of VELVEETA infused-vodka, olive brine and vermouth, garnished with a cheese drip and a cocktail pick of VELVEETA-stuffed olives and jumbo shells and cheese—the obvious choice for this libation. This unexpected and over-the-top cocktail is also served in a luxurious martini glass, which furthers the brand’s latest creative platform “La Dolce Velveeta.” “As we look to summer, one of life’s greatest pleasures is enjoying summer sips during golden hour,” said Kelsey Rice, Senior Brand Communications Manager for VELVEETA. “We wanted to find a way to elevate this experience for our fans even further, by bringing the rich, creamy goodness of VELVEETA to a martini in a unique and unexpected way for the ultimate outrageous pleasure.” We’ll let you be the judge of whether or not this cheesy tipple is genius or gross, but you can find it at select BLT locations, including BLT Steak New York, BLT Steak Washington DC, BLT Steak Charlotte, BLT Prime New York and The Florentinein Chicago for $15. VELVEETA Bottoms up? Next up: 16 Exotic Mac and Cheese Recipes from Around the World
