Here at Parade.com, we’re all about sharing products we love with our audience. When you make a purchase on an item seen on this page, we may earn a commission, however, all picks are independently chosen unless otherwise mentioned. 

Partake Foods

Got a sweet tooth but still want to eat healthy? Partake Foods’ cookies are not only yummy, but they are also nutritious. Their eight-box variety pack includes the classics like chocolate chip and ginger snap, plus flavors like birthday cake, cookie butter and carrot cake. They come in soft-baked and crunchy varieties. Plus, they are dairy-free, vegan, gluten-free and allergy friendly. 

Ayesha Curry Kitchenware

Take your kitchen to the next level and tap into your home chef skills with kitchenware from Ayesha Curry. Yes, that’s Steph Curry’s wife. Her non-stick cookware sets have all the essentials to help you create family dinners, brunches, and even holiday meals. The kitchenware line also includes griddles, kitchen tools and accessories, and everything you need for your home bar. 

Capital City Mambo Sauce

Arsha Jones is the owner of Capital City LLC, a black-owned company based in the Maryland suburbs known for their world-famous Mambo Sauce. The sauce is so versatile and can be used as a marinade, glaze, dipping, finishing sauce or even for food on the grill. As for the taste, reviewers say it falls between barbecue and sweet and sour sauce with a hint of zest. 

Buttah Skin

Using the power of raw and organic shea butter, Buttah Skin’s products target common skincare issues, such as dryness and hyperpigmentation, specifically for melanin-rich skin. Buttah Skin founder Dorion Renaud says he was inspired to start the line because he couldn’t find products for his skin. The skincare line includes everything from sunscreen to facial moisturizer and face masks.  

BLK & Bold Coffee & Tea

Pernell Cezar and Rod Johnson founded specialty coffee and tea brand Blk & Bold to bring people together through delicious beverages while giving back 5% of its profits to initiatives that support youth community programs, youth homelessness and workforce development. So when you shop the brand, not only are you supporting a great cause, but you’re also enjoying tasty coffee blends and teas.  

Cloth and Chord

Texas-based Cloth & Cord sells African-inspired jewelry. From headbands, earrings, chokers, and bracelets, these colorful pieces are bound to turn heads. For the men, there are necklaces and ties. Owner and head designer Ellana Turner created the company out of a love for unique prints, quality craftsmanship and an affinity for unusual statement pieces.

Live By Being

Since we’re all spending a lot more time at home whether it’s working or for health reasons, what better time to give yourself an at-home spa treatment? Owner and Principal Artisan at Live By Being, Kennedy Lowery, created the brand after her own wellness journey to self-care. The brand features skincare and bath items as well as aromatherapy. 

Greetingsinbraille Handmade Braille Greeting Cards

Looking for a greeting card that stands out? Greetingsinbraille crafts homemade cards that are  personalized embossed Braille cards for people with visual impairment. All cards are created by owner Nadia Arment. 

Akweley Design

Rita Akweley Agyemang creates handcrafted jewelry in Vermont with materials from Africa. The colorful jewelry is available for both men and women. From bracelets to necklaces, earrings and even face masks, there’s something for everyone. 

16J Organics

‘Real food for the skin’ is the slogan for 16J Organics. Lourdes Liz created the skincare line because she is passionate about wellness, health, food for medicine, and toxicity in the environment. Her products include Green Quench, Mo’Butter, and Scrubs to nurture your skin. 

Iya Foods

Iya Foods, out of Illinois, sells flours, baking mixes, food powders, and spices & seasonings. Shop gluten-free, paleo, and more, or try a variety of their products at once. The company also supports an orphanage with proceeds from sales. 

Southern Elegance Candles

Whether you want to imagine you are sitting on a porch in Charleston, or smelling the magnolia blossoms in New Orleans, this North Carolina-based candle company has a wide range of candles that transport you to the tranquility to areas in the southern states. 

PiperWai

PiperWai is a line of natural deodorants and body care for even the most sensitive skin. Their signature activated charcoal deodorant is extremely porous and absorbs moisture and odors on contact. They also have hand sanitizers, hand soap, and body wash. 

Ubuntu Life

A global lifestyle brand out of Kenya. Their specialty includes espadrilles that are handmade in Maai Mahiu, Kenya using genuine leather, traditional jute soles and vulcanized rubber for durability. They also have handmade bags, jewelry, blankets, and items for your furry best friends. 

Lick You Silly

Lick You Silly was created to celebrate dogs with wholesome treats. The company makes all-natural freeze-dried dog treats made from USDA inspected meats. Choose from beef, chicken, or peanut butter treats for your best furry friend.

Savage X Fenty

Singer and businesswoman Rihanna’s inclusive lingerie brand is all about celebrating women of all sizes in a society that tells women their bodies can only be a certain size to be considered beautiful. The line is affordable, comes in sizes XS to 3X, and makes anyone feel confident and sexy. 

SheKiss

SheKiss offers a range of affordable and trendy clothing, including party dresses, rompers, jumpsuits and maxi dresses. Sizes are available Small to 3X.

Pampered by Porsha

Reality television star Porsha Williams knows the importance of a good night’s sleep and wants you to experience it as well. Pampered by Porshasheets are available in fourteen colors and a wide selection of sizes.

African American Expressions

African American Expressions is considered the world’s largest Black-owned gift and greeting card company. Here you can find Black calendars, African American greeting cards, holiday cards, Black figurines, Afrocentric accessories and more. 

Vegan Smart

Black Card Revoked

Family game night just got a little more entertaining with Black Card Revoked. It’s a trivia game that revolves around Black pop culture. Cards for All People’s Latesha Williams created games for all backgrounds that infuse humor and nostalgia with trivia. Games include Black Card Revoked, Girls Night Out, Gay Card Revoked and Lip Service with Angela Yee, and Latino Card Revoked.

REEL Paper

Reduce your carbon footprint and help the environment when nature calls or you spill something! Grab some bamboo toilet paper, or even recycled paper towels that are environmentally friendly.

Mented

Not only is Mented a cosmetics company founded by women and is Black-owned, but it’s also vegan, gender-inclusive, and offers shades for all skin tones. They offer lipsticks and eye makeup for all hues. 

Tru-Colour

There’s diversity in healing. Grab some latex-free bandages that come in beige, olive, dark brown and brown-black shades to compliment a wide range of skin tones to help you protect your wounds. 

Frederick Benjamin

Male skin needs love too. Founded by Michael James and named after his grandfather, he created products for hair care, beard care, and skincare to give Black men more grooming and styling options that weren’t full of harmful chemicals like so many other brands on the market. 

Ubah Hot

Whether you like it hot, spicy, or both, Ubah Hot will give your meals a culinary experience. Supermodel Ubah Hassan’s hot sauce launched during the pandemic and even won over Oprah’s taste buds, placing Ubah Hot on her annual “Favorite Things” list! 

Bossy Cosmetics

Empower and inspire while wearing Bossy Cosmetics. Founder Aisha Fatima Dozie characterizes lipsticks as a superpower in a male-dominated world. The liquid lipsticks come in 5 different hues and there’s a variety of textures in the eyeshadow palette so you can change your look at a moment’s notice. 

Alaffia

African Black soap has three benefits including combating acne, calming and soothing irritated skin, and smoothing out skin texture. Alaffia is a vegan haircare brand that makes beauty lotions and washes for adults and kids. Founder & CEO, Olowo-n’djo Tchala created the company to redefine the natural products industry.

#CultureTags

Eunique Jones Gibson created the Culture Tags Card Game as a way of bringing people together to celebrate Black culture, shared experiences, and community. These games can be played virtually or in person, plus there are variations on the games, so you never get bored!

Briogeo

Briogeo is well-known for its plant-based deep conditioning products. Your dry, damaged, or chemically-treated hair will drink up this dose of nutrients to revive it. Try a deep conditioning hair mask to give your hair a healthy shine. Founder Nancy Twine left the finance world behind to follow her passion and pay tribute to her mother by making her mark on the beauty industry. 

ICONI

Put on some activewear that is fashionable but also makes a difference. ICONI is an activewear line created by Angel J. ICONI stands for “I Can Overcome, Nothing’s Impossible.”  Their best-selling compression leggings are stretchy, curve-hugging, and moisture-wicking, and feature a supportive waistband. Plus, Oprah declared them one of her favorite things! ICONI also donates 10% of their profits to nonprofit organizations. 

The Honey Pot Co.

CEO and founder Beatrice Dixon launched Honey Pot after struggling with bacterial vaginosis for months. She formulated her line of feminine hygiene products with the help of some of her ancestors in a dream, and without ingredients harmful to the vagina’s sensitive pH balance. 

Shady Baby Book

This kid’s book was highly anticipated and worth the wait to see what adventures Shady Baby went on. Inspired by Gabrielle Union and Dwyane Wade’s daughter Kaavia James Union Wade, the picture book teaches kids to speak their minds and stand up for what they believe in. 

Pollynation Apothecary

A series of health issues prompted Carli Abram to find herbs and homemade remedies to restore her back on a healthy path. As a certified herbalist, she launchedPollynation Apothecary. The company has more than 20 signature products which include shampoo, conditioner, healing balms, hair butters, hair milk, hair tonics, serums, and body & face creams with healing properties. 

Hairbrella

Tracy Picket understood the importance of going to a salon only to have a rainy day steal away the joy. Now, you don’t have to let rain get in the way of your good hair day. She created the Hairbrella which is a waterproof PVC visor that has a satin-lined cap to keep your hair dry when it’s raining. Plus, you can fold it up and store it in your purse.

Orijin Bees

Wanting to help her daughter appreciate the beauty of her African heritage, Melissa Orijin created Orijin Bees (Our Representation Is Just Inclusion Normalized. Beautifully Empowering Every Soul) baby dolls. The dolls have diverse features like different skin tones and hair textures that are reflective of the world. 

Pantora

You’ve seen her bridal wear, now designer and Making the Cut season 2 winner, Andrea Pitter has a boutique of fashions that are bold and inclusive. The Pantora clothing line is full of bright colors and unexpected patterns. You’ll find tops, bottoms, knitwear, dresses, outerwear, and accessories for every occasion and body shape.

Inklings

Siblings Lauren and Joshua Dixon got tired of constantly playing the same family card games. They used their imagination and created Inklings. Five percent of their profit goes to LearnServe to support youth seeking to develop as entrepreneurs. This game is for kids ages 5 and up, but adults will enjoy testing their math skills and memory.

The Lip Bar

The Lip Bar is a vegan and cruelty-free beauty brand. Their lipsticks and lip gloss come in a variety of shades to flatter different skin tones. The Lip Bar founder, Melissa Butler, was working on Wall Street when she started the brand in her kitchen after tiring of the beauty industry’s lack of diversity and inclusion. If you go to their website, you can virtually try on any shade of lipstick! 

Scotch Porter

Calvin Quallis’s brand Scotch Porter has all the tools you need for a superior grooming experience that’s sure to leave you feeling more confident—a feeling that inspired him to create products in the first place. Whether you rock a beard or prefer a clean shave, there’s a product.

A Dozen Cousins Meals

A Dozen Cousins sells seasoned, ready-to-eat beans, rice, and seasoning sauces that are cooked in avocado oil and inspired by traditional Black and Latino recipes.  Ibraheem Basir named the brand after his daughter, her 12 cousins, and their family dinners. It only takes 60 seconds to heat the products. 

POWERHANDZ

Founded by Darnell Jones and Danyel Surrency Jones, Powerhandz provides athletic and rehabilitation gear that enhances the performance of athletes, coaches and fitness enthusiasts. They have everything from resistance bands to weighted training equipment for various sports like basketball, football, baseball and boxing, and softball. 

Freya

Freya specializes in lingerie and swimwear for those with a larger bust, ranging from a D-cup through a K-cup. You can shop for T-shirt bras, full-coverage bras, medium-coverage bras, sports bras, strapless bras, and supportive swimwear. Most styles come in numerous colors, patterns, and fabrics. 

Vavvoune

Vavvoune is a luxury handbag label based in Brooklyn. Owner Valerie Blaise learned to sew by watching YouTube and created her take on classic looks. She launched the brand in 2015. The bags are made from dyed cowhide leather with gold accents. 

Flawless

In building hair care brand Flawless, Gabrielle Union says she was dedicated to “developing the perfect blend of high quality, affordable products for all types of textures.” Along with Larry Sims, the pair created a brand that provides solutions for any style.

Golde

Golde is on a mission to make self-care more inclusive. Founder Trinity Mouzon Wofford wanted to make sure self-care products fit into anyone’s active lifestyle. Products include superfood lattes, turmeric, coconut collagen, pure matcha, and shroom shield to mix with your coffee and smoothies. 

EasyPeasie Veggie Blends

Sisters Jamelah Tucker and Dorielle Price were looking for a way to introduce vegetables to their kids when they began drying and grinding them to mix it into foods they were eating and drinking. EasyPeasie is powdered like seasoning and full of natural ingredients. Your kids won’t even notice they are eating their carrots and peas. 

ByChari

Chari Cuthbert founded Bychari as a way to create unique and modern jewelry pieces influenced by her personal approach to fashion. Since its launch, the brand’s handmade pieces have been donned by notable figures, including Michelle Obama’s iconic “Vote” necklace. Despite being spotted on the Former First Lady, there are still some affordable options to fill your jewelry box with like initial rings and Sade Hoops that you can stack for a unique look. 

Kulture Games

KultureGames was created by Ibiyinka Agbi as a way to celebrate diversity and have fun through games and stories. Learn about Black historical legends in a variety of countries and get an education on Black history. The company also has a LaughingforLiteracy initiative that provides scholarships, meals, and more to kids in West and East Africa. 

Mr. Cory’s Cookies

Cory Nieves also known as “Mr. Cory” started Mr. Cory’s Cookies when he was just six years old. He worked with his mother Lisa to perfect his cookie recipe and expanded his cookie line so that even the most health-conscious can find a treat to eat! Get flavors like chocolate chip, creamsicle, and double dark to satisfy your sweet tooth.  Next, get a history lesson and check out some Black history facts you may not have known. 

50 Black Owned Brands on Amazon - 41